The only way we decided to start a "fashion report" in our COOPETITION blog, is because we think that fashion is an interesting industry when it get to innovations & creativity within their communication strategies.
We found the last swimsuit 2010 campaign from Volcom interesting, a brand who mostly target the action sports industry. They decided to produced a SHORT FILM to showcase their new line of women swimsuit...
It's easy to create a "cliché" campaign when the goal is to showcase Bikinis & swimsuit.. but Volcom succeeded in this one by creating original branded content.
The campaign is named Volcom "The Five Fever"

Volcom is not the first one to do it. Insight, a surf brand based in Australia have been doing creative short films as their ad campaign since awhile now... but Volcom touched something interesting in this one: a solid wink to film director & producer; Tarantino!

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